Client
Bengay
Tools
Photoshop
Reflection / Opportunities
• What if we play with the idea of age as a historical component
• Appeal to humor — Gladiators fighting ruthlessly then getting injured by a simple sprained. Grabbing Bengay out of ass, using it as a solution.
Challenge
Despite its century-long history as America's first menthol-based cooling muscle rub, Bengay struggles to resonate with younger audiences compared to contemporary brands like Biofreeze and IcyHot.
The Idea
Though many things change with age, one remains constant: pain knows no discrimination.
