Client
National Health Service (NHS)
Reflection / Opportunities
• Can this be made even crazier? What police action is involved.
Project Files
Strategic brief, ideations, and final deck can be downloaded bellow.
The Problem
83% of US workers and 79% of UK workers suffer from work-related stress. When feeling overwhelmed with stress, anxiety, or depression, many employees call off work—often due to workplace issues that worsen these conditions.
The 'Sickie Day' Phenomenon
In Great Britain alone, stress accounts for approximately 17.9 million lost workdays, creating a significant impact on the national labor force. This phenomenon has led to February 1st being dubbed "National Sickie Day" in the UK—the day when workers are most likely to call in "sick" to take leave. The NHS (National Health Service), as the UK's largest public employer, is well-positioned to address this issue. Through mental health advocacy, the NHS can promote worker wellbeing across the United Kingdom.
The Idea
Instead of stigmatizing "Sickie Day," why not turn it into a day of raising awareness about workplace mental health, encouraging employees to take a guilt-free day for self-care and mental recovery? NHS can host a not-so-typical mental health fair at Hyde Park London turning the top common sick-day excuses into a reality for workers get out of work.
