Client
Moxy @ Boston
Tools
Interviews, Field Research, Photoshop
Creative Brief & Deck
The deck containing the brief and other insights can be downloaded bellow.
Creating the Brief
Our team was tasked to develop a strategy, creative brief and creative idea for a hotel in Boston. We decided on Moxy. From from surveying hotels in the area to interviewing the manager and guests, we position Moxy as an unconventional yet affordable hotel in Downtown Boston. The whole deck is downloadable for viewing.
Challenge
With bookings low from COVID-19, Moxy wants to attract more Millennials who are traveling for leisure.
The Idea
Why not embrace the weekend staycation trend? With the exciting experiences available at Moxy, a weekend stay can feel like an entire week of adventure.
